KLAR builds reference-grade speakers in Copenhagen. The brief: make the product page feel as considered as the product — no noise, no clutter, just signal.
The challenge
Selling €4,000 speakers online means replacing the listening room. The site had to carry weight, material and sound through pure visual craft.
The approach
A 3D product configurator with physically-based materials, scroll-driven exploded views of the crossover, and a checkout flow reduced to three moves.
+68%
Conversion rate
-41%
Cart abandonment
FWA
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