Orbital is a three-day electronic festival in the Alps. Each year the identity regenerates — our system made the website the first artist on the bill.
The challenge
Ship a site that survives 40,000 concurrent fans at lineup drop, then keeps them exploring for the six months until the gates open.
The approach
Generative WebGL orbits react to each artist's audio signature. The lineup reveal ran as a live sequence — names decrypting in real time as the countdown hit zero.
1.2M
Visits in launch week
0
Seconds of downtime
+34%
Early-bird sales YoY