Spectra is Vanta Labs' real-time analytics platform. We rebuilt its public face and its dashboard shell — the part every screenshot, demo and deal flows through.
The challenge
Analytics tools all scream the same. Spectra needed calm: information density that reads like a glance out the window, not a cockpit.
The approach
A canvas-rendered visualization engine with a strict motion grammar — data enters like weather fronts. The marketing site runs the real engine with live sample data.
+87%
Demo requests
18min
Median session in sandbox
Series B
Raised on the new deck + site