Maison Huit is an eight-piece-per-season couture house. Their digital flagship needed the rhythm of a runway: slow, deliberate, unforgettable.
The challenge
Eight products a season means every pixel works harder. The store had to feel editorial-first while quietly being a ruthless conversion machine.
The approach
We designed the catalogue as chapters, not grids — full-bleed typography, garment films shot in-house, and a private client area with appointment booking.
3.4x
Avg. order value
72%
Returning clientele
Vogue
Featured in Vogue Business